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using new and traditional media to build audiences for all NYC theatre

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Honors and Awards

nytheatre.com Winner of Show Your Impact Contest sponsored by Tech Soup and Microsoft!

On May 11, 2009 Microsoft and and Tech Soup opened the Show Your Impact Story Contest to elegible nonprofits in the United States and Canada. Candidates submitted a detailed impact story describing how the organization has used Microsoft technologies in innovative ways to maximize or expand the impact it is having on its community. The impact story should demonstrate how Microsoft technologies have contributed to what the organization has achieved in specific areas.

On June 26, 2009 Microsoft and Tech Soup announced the three winners, one for each specified category. NYTE is one of these winners. You can read NYTE's official entry here.

Here are the salient points the contest used to describe our Impact Story:

Optimize Mission Delivery: nytheatre.com

The New York Theatre Experience, (NYTE) uses new and traditional media to highlight, nurture, promote, and advance the work of thousands of indie/nonprofit theatre practitioners making groundbreaking and foundational art in New York City. NYTE has an annual budget under $100K, one full-time staffer, and an extensive team of nonprofit theatre professionals as volunteers. The NYTE website, nytheatre.com, received more than 7 million hits last year from people coming to learn what is playing in New York theatres, buy tickets, and read artist interviews and production reviews.

NYTE has optimized the performance of nytheatre.com through the implementation of Microsoft technologies to make it easier to manage and make it more user friendly, displaying a greater breadth of information. MapPoint allows NYTE to geocode locations of more than 200 venues listed on nytheatre.com. Their SQL Server/VB 2005 system facilitates the management and mobilization of volunteers more effectively, most crucially during FringeNYC when volunteers sign up to review 1500 performances of more than 200 theatre, dance, puppetry, comedy, and dramatic productions over a 17-day period. The SQL Server database also enables the website's "Trip Planner" feature to display a customized page showing exactly what shows are playing during a given period of interest.

The donated Microsoft software has enabled NYTE to optimize their user-friendly, feature-rich website to more effectively promote the work of hundreds of nonprofit theatre companies to an audience of 3 million people annually, and all at no cost to the nonprofit theatres themselves.

 

New York Innovative Theatre Foundation Stewardship Award

Martin, Rochelle, Doric Wilson, Edward AlbeeIn the fall of 2008 NYTE received the Stewardship Award given for significant contribution to the Off-Off-Broadway community through service, support and leadership (presented by the New York Innovative Theatre Foundation). Previous winners of the Stewardship Award are Ellen Stewart/La MaMa (2005), The Field (2006), and the Alliance of Resident Theatres/New York (A.R.T./New York) (2007). Check out the video about us. After the Award Ceremony was completed Martin and Rochelle had the honor to meet playwright Edward Albee, who was one of the presenters. Shown are Martin Denton, playwright Doric Wilson, playwright Edward Albee, and Rochelle Denton. (Photo by Matt Cohen)

Our Town Thanks You Award

Receiving the OTTY award

Each year Our Town newspaper, the largest community newspaper on the East Side of Manhattan, salutes New Yorkers whose accomplishments deserve to be highlighted with their OTTY (Our Town Thanks You) awards. Founder and Executive Director of NYTE, Martin Denton, is one of the honorees for 2008.

He was honored as part of the Culture Club for his "passion for the stage" where his "love of theater found a life online". The article in the paper goes on to tell of NYTE's beginnings, the popular website, nytheatre.com and many of the accomplishments and goals of NYTE.